Amaurys Grullon: Empowering the Bronx Through Art and Entrepreneurship
Photography by: Paula Muniz, Bleu Pablo of Scott Bleu Studios
Amaurys Grullon, a creative social entrepreneur hailing from The Bronx, NY has carved a unique path with his impactful community engagement. As the co-founder and CEO of Bronx Native, he has not only championed Bronx culture but has also uplifted its community through various artistic endeavors and entrepreneurial ventures.
Early Beginnings and Entrepreneurial Spirit:
Born and raised in the South Bronx, Amaurys was deeply influenced by his upbringing and a passion for creativity instilled by his single mother and sister. He pursued his artistic inclinations through education at Bronx Community College and the School of Visual Arts, where he honed his skills in design and filmmaking. Inspired by his father's entrepreneurial spirit and dissatisfied with the lack of Bronx-centric merchandise, Amaurys co-founded Bronx Native in 2015 to celebrate Bronx culture while addressing social issues through fashion and community engagement.
Photography by: Paula Muniz, Bleu Pablo of Scott Bleu Studios
Cultural Impact and Community Engagement:
Bronx Native quickly became the staple for positive change in the Bronx. Beyond just a fashion brand, it served as a platform for local artists, musicians, and creatives to showcase their talent. Amaurys organized numerous community events such as food drives, clean-ups, open mics, and artist showcases, creating spaces for cultural expression and community bonding. His efforts were recognized on platforms like Vice Land's "Hustle," highlighting Bronx Native's innovative approach to blending art, culture, and entrepreneurship. He has also collaborated with big companies like Netflix, MasterCard, PayPal, and the Yankees. Additionally, he has received continued support from celebrities including Kerry Washington, AOC, KRS1, Slick Rick, and Fat Joe.
Entrepreneurial Challenges and Triumphs:
Navigating the challenges of entrepreneurship, Amaurys emphasized the importance of perseverance and adaptation. From starting Bronx Native as a pop-up shop in 2017, which eventually evolved into a permanent cultural hub, to managing the complexities of running a business amidst societal shifts like the pandemic, Amaurys demonstrated resilience and leadership. His ability to pivot and innovate during adversity underscored his commitment to Bronx Native's mission and the community it served.
Vision for the Future:
Looking ahead, Amaurys continues to expand Bronx Native's impact. Plans include launching a nonprofit arm to further support local youth and artists, thereby fostering sustainable growth and empowerment within the Bronx. His dedication to creating a positive narrative for the Bronx and empowering its residents through art and entrepreneurship remains unwavering, inspiring a new generation of creatives and community leaders.
Amaurys Grullon's journey with Bronx Native exemplifies the power of combining creativity with entrepreneurship to drive social change. His commitment to celebrating and uplifting Bronx culture has not only reshaped perceptions but has also revitalized community spirit. As he continues to innovate and expand his vision, Amaurys remains a beacon of hope and inspiration for the Bronx and beyond, proving that with passion and perseverance, anything is possible.
Mott Haven, Bronx, NY
In summary, Amaurys Grullon's entrepreneurial journey with Bronx Native underscores the impact of creativity and community engagement. His initiatives have not only celebrated Bronx culture but have also empowered local artists and residents, paving the way for a brighter, more inclusive future.
Photography by: Paula Muniz, Bleu Pablo of Scott Bleu Studios
